Top 5 Beauty Retail Apps on Android in Mexico: Q1 2022 Performance

The first quarter of 2022 saw diverse performance trends among the top beauty retail applications on the Android platform in Mexico. Here's a closer look at how these apps fared:

SEPHORA experienced fluctuating weekly downloads, peaking at around 2.6K in late February. Active users also saw an upward trend, with a notable peak of approximately 5.2K in the last week of February.

Chula - Belleza sin límites had a fairly stable download rate, with numbers ranging from 1.3K to 2.2K throughout the quarter. Active users showed a slight decline from 16.5K in early January to 13.4K by the end of March.

Terramar Brands maintained a consistent weekly download rate, with a peak of approximately 1.9K in the final week of February. Unfortunately, no active user data was available for this app.

Avon - Catálogo had modest download numbers, with weekly downloads peaking at around 489 in mid-March. Similar to Terramar Brands, there was no active user data available.

Natura Latam saw a gradual increase in weekly downloads, reaching a high of approximately 414 in the final week of March. Active users also exhibited growth, starting at 435 in late December and rising to 816 by the end of March.

For more detailed insights and analytics, visit Sensor Tower.